Mapping and navigations are areas where Google shines thanks to products like Google Maps and Waze, which are must-have apps for so many people. Unsurprisingly, Google Maps got a short segment during ...

In Vermont, where I live, it’s fun and eye-opening to go for a walk or a drive without a destination in mind for the sheer joy of discovering where a road goes. But that’s not a productive approach to ...

In a recent SuperOffice study of nearly 2,000 business professionals, 49.5% indicated that their number one priority over the next five years is improving customer experience (CX). Another study ...

A customer experience journey map, or customer experience map, illustrates all of the touchpoints a customer has with a brand as they weave through the marketing funnel across all of the brand’s ...

A little-known system called My Maps has just been updated by Google for Google Maps. What you're able to do – and what I'll be showing you here – is take what Google has made with Google Maps and add ...

An experience map is a representation of your customers' experience in their different interactions with your company. The representation can take the form of a series of sticky notes, a flow diagram, ...

Improved Photo display: Photos have improved accessibility via the search screen and map pins. Default Map View: for improved readability. Map Pins: Our map pins now include a monetary value, either ...

For starters, it's a good idea to understand as much as possible about the clientele. Who is your company trying to appeal to with its products or services? How well is your company catering to them?

Customer experience (CX) has been getting people's attention lately. "The new battlefield," declared a post on Gartner's website this past February, noting that 89 percent of the companies surveyed by ...

For many companies, the particular products and services they produce are no longer enough to differentiate them from the competition. Differentiation must therefore be derived in some other way. One ...