Forbes contributors publish independent expert analyses and insights. CEO & Co-author of Mastery - Why Deeper Learning is Essential... For all the talk about the importance of lifelong learning for ...

Allowing employees with bad attitudes to continue their behavior without consequence has multiple effects. Co-workers who experience the employee's bad attitude firsthand may suffer low morale or a ...

Attitudes are sets of feelings and beliefs that both influence and justify behavior. An attitude of entitlement, for example, predicts and justifies rude and controlling behavior. Although specific ...

Market segmentation involves categorizing consumers according to some variable or factor, such as consumer attitude. Segmenting consumers according to their attitudes allows a business to decide which ...