The NASDAQ broke a five-week losing streak last week with a rise of 1.5% despite numerous negative headline events. Read what ...

Deb Gabor of Sol Marketing in Austin, Texas, coined the phrase, “irrational loyalty,” for the title of her second book on branding and marketing. Irrational loyalty, Gabor explains, is when a customer ...

Retailers seeking to build customer loyalty must appeal as much to shoppers’ emotions as to their rational brains — perhaps even more so. Deb Gabor, CEO and Founder of Sol Marketing, explained that ...

Many travelers experience irrational fears, such as losing a passport or being a victim of crime, that can negatively affect their trips. Experts suggest that preparation and research can help ground ...

There are very few things conservatives, liberals and leftists agree on. But if they are irreligious, they all agree that religious Americans are more irrational than irreligious Americans. It is a ...

The Phobia List provides an exhaustive list of phobias. Although it is difficult for many of us to understand or relate with many of these phobias, some are all too easy or me to understand. For ...

As use of herbal medicines continues to gain ground, experts are worried that irrational use and abuse of natural medicinal products may put consumers at risk, reports Associate Editor ADEKUNLE YUSUF.

My fellow PT blogger Dan Ariely is one of the most creative behavioral economists in the world today, one of the hotshots in currently the hottest academic field. Ariely is to behavioral economics ...