Veronica Then wore an electroencephalogram, or EEG, cap and stood in front of a black curtain with a white square placed behind her like a target. Studio lights beamed down from the ceiling as a panel ...

The psychology of color as it relates to persuasion is one of the most interesting—and most controversial—aspects of marketing. The reason: Most of today’s conversations on colors and persuasion ...

Color quietly plays a major role in how you experience the world. Color can affect your mood, alter your sleep schedule, and even change the way your food tastes. Color psychology is the study of ...