Dynamic pricing is in effect on the PlayStation Store, as select games are being shown at different prices for different users.

When Jeffrey Raun drives his Tesla Model 3 far from his Anchorage, Alaska, home he pays some of the highest public charging rates in the nation. Juicing the car’s battery from 10% to 90% full costs ...

Pricing is tricky for business owners. You want to receive optimal revenue for your products or services, but you don’t want to price yourself out of the market. Today, companies have much more ...

The traditional grocery store model, characterized by fixed prices on shelves, is undergoing a significant transformation.

Is FIFA—and every other practitioner of dynamic pricing from Uber and Amazon to Marriott, Delta, and Target—really playing dirty? Are they price-gouging their customers, or are they improving their ...

Plus, advice on when is the best time to buy World Cup tickets with dynamic pricing in play: "There are deals to be had" Argentina captain Lionel Messi kisses the FIFA World Cup Trophy. Tickets for ...

In my previous article, From static to strategic: The shift to dynamic pricing models, I outlined why traditional fixed-price approaches are no longer sufficient in today’s volatile supply chain ...

In February 2025, Rich Greenfield, the media and technology analyst at LightShed Partners, a research firm based in New York City, wrote a blog post about the imminent arrival of airline-like dynamic ...