In the ever-evolving landscape of business strategies, dynamic pricing has emerged as a contentious yet fascinating approach. Traditionally associated with airlines, hotels and ridesharing, this ...
Unfortunately, dynamic pricing isn’t a passing trend; it’s the new normal. Businesses that recognize it early and adopt ...
When word got around that the burger chain Wendy’s would start surging prices in 2025, the backlash was swift. What followed was a swarm of media coverage, outraged customers, late-night TV jokes and ...
In February 2025, Rich Greenfield, the media and technology analyst at LightShed Partners, a research firm based in New York City, wrote a blog post about the imminent arrival of airline-like dynamic ...
It was curious that critics overlooked comparisons to hotels, airlines and concert promoters who have been using this tactic for years. A restaurant selling fresh fish in Boston or Seattle can set its ...
What's dynamic pricing again? It's also called "surge pricing," and it's used by Uber: If there's more demand at a time when people need more cars, the price goes up. At calmer times, the price goes ...
WASHINGTON, D.C. -- Approximately 25% of airfares, ancillaries and airfare bundles currently sold were dynamically created, ATPCO estimates. The figure is up from approximately 15% in October 2022.
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