With the strategic use of optichannel marketing, "You can truly deliver the right message to the right consumer at the right time," according to Lily Harder, former senior director of Marketing ...

Targeted direct mail is a convenient solution that increases audience engagement and reduces the need for a bloated digital marketing budget. Overcome digital fatigue with direct marketing strategies ...

The decision to leverage B2B channel partnerships often underpins the first stage of company growth. It provides a vital ...

Discover how drip marketing engages prospects over time using email, social media, and direct mail. Learn strategies to keep ...

As the popularity of social media continues to trend up, direct mail marketing remains a reliable and evolving tool to help small businesses generate profits. Many digital marketers want you to ...

Direct marketing—a marketing term that some have characterized as a tired or outdated form of marketing—is having its moment in the sun again. Have you spoken to a Gen-Z or Millennial marketer (like ...

A drop-off last year in seafood exports and the domestic wholesale market resulted in a pivot that increased direct marketing, retail and e-commerce sales. Now a new survey is looking to help the ...

Direct marketing is a powerful tool for driving sales, and one of the most effective methods is through telemarketing. By directly contacting potential customers over the phone, businesses can quickly ...

The Growth of a business has nothing to do with the size of that business. It is about marketing your products the right way. The more prospects and customers you can market to the better your ...

Want to grow your business and entice potential customers, but aren’t sure where to start? Your prospective clients are very busy and they most probably spend their days being bombarded by emails, ...

Online crowdfunding business Money&Co has appointed MBA to devise a new digital and direct marketing strategy. Money&Co was founded by fund manager Nicola Horlick to encourage person-to-business ...