As the last of Gen Alpha is born in 2025, this cohort now makes up 24% of the global population. Known as "Gen AI," these ...

The way Gen Alpha children (born from 2010-2024) interact with money is a seismic shift. We're witnessing the rise of "cashless kids," a generation managing finances digitally through apps and prepaid ...

The newest adults, affectionately known as Gen Z, are characterized as digital natives, having grown up immersed in a world with smartphones and tablets. Because they never knew life without a ...

Companies crave loyalty from ultra savvy digital native Gen Alpha, but earning it takes a uniquely engaging approach The trick just may lie in harnessing the interactivity of video games in ways not ...

Members of Gen Z are often referred to as “digital natives.” They were born and raised in the internet era and have been engaging with computers, tablets, smartphones, and other connected devices from ...

The digital natives are old news. We are witnessing the birth of an entirely new generation of AI natives, and it is fascinating to see how they will respond to the world around them. First, the good ...