As growth in voice, SMS and data services plateaus, carriers have an opportunity to reinvent themselves as ad-tech players.
The Atlantic has filed suit against Google — accusing the tech giant of monopolizing the digital advertising market in a legal battle that pits a Silicon Valley colossus against one of the oldest ...
The most striking indicator of this shift is the steady rise in digital’s share of total advertising spends. From just 12 per ...
Digital media continues to be India’s top advertising channel, supported by enabling policy frameworks and infrastructure ...