In times of crisis, we tend to experience stress-related cognitive impairment which affects our ability to make informed decisions. Behavioral science can help us close the gap between awareness and ...

Behavioral Economics is the application of psychology to the field of economics. It describes the role that psychology plays among consumers, employers, and governments, which then impacts markets and ...

When it comes to persuasion, whether it’s convincing customers to buy a bottle of whiskey or changing hearts and minds in an election, nothing beats the power of behavioral science. The Fast Company ...

Boston University professor of marketing relates behavioral science findings to the world of business. Nina Mazar believes the field of behavioral science has much to offer organizations as they seek ...

Scientific ontologies are systems and/or knowledge structures that specify concepts of science with agreed-upon labels and definitions and provide a framework for complex relationships among the ...

Psychologists use the term behavior all the time and more than one current textbook defines psychology as the science of behavior. Yet there is enormous and ongoing confusion regarding what, exactly, ...

Ask most conservationists to talk about their impact, and you’ll hear stories of forests protected, of species saved, or of new technologies making a difference. But if you take a step back from those ...

Basic behavioral and social sciences research is indispensible to the mission of the National Institutes of Health (NIH). Not only do psycho-social-biological factors directly affect disease outcomes ...

Organizations constantly seek innovative strategies to gain a competitive edge in today's rapidly evolving business landscape. One such strategy that has gained prominence in recent years is ...