Personalization is increasingly recognized as a pivotal strategy in marketing, essential for enhancing customer experiences. Yet, there's significant room for improvement. Only 15% of senior marketing ...

Scammers reset their target lists every January using refreshed data broker profiles. Learn why this month is crucial for ...

AI’s impact on e-commerce innovation cannot be reduced to faster models or smarter code. The decisive shift is organizational ...

The Gemini app today is adding “Personal Intelligence” in beta. This lets Gemini use the data Google already has to “supercharge” responses.

Personalization gets customers hooked, but cross the privacy line, and they’ll ghost your brand. Here's how to keep trust alive. Trust matters most. Customer trust is the foundation of successful ...

Within e-commerce today, it’s hard to identify a more powerful tool than personalization for boosting customer engagement. No longer is personalization a “marketing trend”—today, companies realize ...

Samsung has unveiled its latest innovation in mobile technology: the Personal Data Engine. This groundbreaking feature is designed to enhance user experiences by combining advanced AI personalization ...

Just 1 in 5 U.S. consumers trust retailers to use their data responsibly, according to a Press Ganey Forsta survey of 2,000 people released Wednesday. However, more than two-thirds of U.S. consumers ...