The new framework helps U.S. and global B2B marketers drive a higher-quality pipeline through first-party data, verified content engagement, and privacy-first execution.

In an era where data has become one of the most valuable assets for organizations, protecting that data is a strategic ...

SAP's Impact Measurement and Valuation (IMV) framework translates complex ESG data into monetary values, helping energy firms ...

Imagine this: you’ve just received a dataset for an urgent project. At first glance, it’s a mess—duplicate entries, missing values, inconsistent formats, and columns that don’t make sense. You know ...

Data is everywhere, but insight is harder to find. CRM metrics, revenue trends, forecasting models, pipeline velocity, marketing analytics and third-party research are just the beginning. All this ...

B2B marketing is shifting from automation to orchestration. Developing your own data framework is a key step on the journey to data orchestration. At Bombora’s second annual Intent Event in September, ...

Many of the systems running portfolios were created years ago to fit public asset needs, but as investor tastes evolve, so too will the need for new data infrastructure While private market ...

The Fourth Industrial Revolution is shaping up to be a metamorphosis involving radical change. Thanks to fast-increasing computing power, the internet and so many innovative automated and cognitive ...