Nothing sells your product or service better than a passionate customer. Strong customer testimonials break the ice with prospects on the fence. Everything you do with a prospect, from the beginning ...

Customer testimonials have long been considered some of the most useful raw marketing materials around. And with the overwhelming number of channels used to reach consumers today, the candid words of ...

Editor’s Note: For any questions regarding the law, please consult an attorney. Customer testimonials are great for your business. They build customer trust, create goodwill for your product, and show ...

Opinions expressed by Entrepreneur contributors are their own. Using customer testimonials in your advertising, marketing materials and on your website is a common practice. If your customers are ...

For marketers, there’s nothing more valuable than happy customers. When a consumer is so satisfied with their purchase and willing to share why their decision to buy from your business was such a good ...

Prospective customers are much more likely to buy when they feel their peers have vetted and endorsed a product and, by extension, the person who’s selling it. The best way to do this is to get a ...

Before buying a book or a pair of headphones from Amazon, it's highly likely you'd read a few reviews to ensure you're making the right decision. For consumers, reviews are vital in helping make ...

Testimonials are “earned” admirations from customers based on their use of a service or product from a particular brand. You have probably seen text-only testimonials on official company websites of ...

Are you a print subscriber? Activate your account. By Will Johnson - 5 hours 56 min ago By Ewan Larkin - 6 hours 26 min ago 6 hours 26 min ago By Garett Sloane - 6 hours 26 min ago By Adrianne ...

The findings of this year’s Local Consumer Review Survey (2012) show a positive shift in consumer trust and appreciation of online reviews. Approximately 72% of consumers surveyed said that they trust ...