Digital channels give organizations an opportunity to personalize the journey of their customers using the insights gained from this mutual data exchange. Customer service and support (CSS) leaders ...

CDI goes beyond collecting data, focusing on accuracy, governance and real-time access that modern CX depends on.

Gartner’s latest survey, “Top Goals and Priorities for Customer Service and Support Leaders in 2023,” revealed that the two most important business goals for 2023 are improving operations and growing ...

Customer engagement platform Emplifi has released a tool that it says provides customer data in an accessible format. The new solution -- Unified Analytics -- aggregates, analyzes and presents ...

Every marketer should understand these 30 commonly used data analytics terms so they can create meaningful sales and campaign ...

TL;DR: Predictive analytics influences day-to-day decisions once forecasts change behavior rather than sit inside ...

Opinions expressed by Entrepreneur contributors are their own. The digital age has ushered in a new era where data reigns supreme, providing businesses with valuable insights into customer behavior, ...

Chris McGee gives his expert analysis on how financial institutions can improve branch value through a series of advanced ...

Data analytics are constantly evolving and becoming ever more relevant in today's marketing. In my own experience helping companies across industries refine their digital marketing, I have seen how ...

Customer service and support leaders cited customer data and analytics as their top priorities for achieving organizational goals in 2023, according to a survey from Gartner. In the survey, 84 percent ...