There are also concerns about the ‘murkiness’ of the open auction, focusing on problems such as lack of control, exposure to unsafe publishers, and low media-quality inventory. Open auctions are the ...

Jellyfish, a global boutique agency, announced Wednesday it's now implementing Google Custom Bidding to optimize programmatic media buys to give marketers greater control over campaign outcomes. As ...

NEW YORK--(BUSINESS WIRE)--Bid shading, a pervasive optimization practice used in programmatic advertising, is likely leading to $6.6 billion in wasted advertising spend each year. In addition, this ...

NEW YORK, June 8, 2023 /PRNewswire/ -- Dstillery, the leading custom audience solutions company, today announced a new addition to its portfolio of targeting products. Unlike anything else on the ...

NEW YORK--(BUSINESS WIRE)--Scibids, the global leader in artificial intelligence (AI) for customizable bidding solutions, announces an expansion to its long-standing partnership with Google Display & ...