Why We Love It: Curly hair has a mind of its own, and may look completely different from one day to the next, but we found that this Virtue shampoo helped to maintain our tester's curls' definition ...

Helen of Troy has acquired Curlsmith, a product line for textured hair, for $150 million. Curlsmith was founded by Michal Berski, a L’Oréal and Unilever veteran, in 2017. The business was born out of ...

“Curls thrive on moisture and predictability,” said the hair pro. “Swap harsh cleansers for gentle, sulphate-free shampoos, ...

NEW YORK, Sept. 2, 2025 /PRNewswire/ -- Curlsmith, the leading curl care brand trusted by millions of curlies worldwide, is proud to unveil its latest campaign and brand refresh: "It's a Curl's World.

BOSTON, Aug. 25, 2025 /CNW/ -- Curlsmith, the beloved brand known for its high-performance curl care products, is thrilled to announce its launch at Sephora Canada, at select stores and online at ...

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My curls and I have a love-hate relationship and in the last few years it has been especially turbulent. And by turbulent I mean my curls said 'Au revoir', 'ciao', 'adios' - they disappeared (in 2020) ...

Those of us graced and often-times burdened with a head full of bouncy curls or waves are all too familiar with the trials and tribulations of battling frizz, particularly when summer rolls in. Just a ...

Curlsmith is a well-known brand in the realm of curly hair care, and its 'weightless' leave-in conditioner has been receiving rave reviews online. Naturally, we were keen to see if it lives up to its ...