What we call “pretty” is far less fixed than it feels. Research shows that attraction is shaped by biology, psychology, ...

A new UCLA study challenges long-standing research claims that people of East Asian and European origins perform differently on a well-known visual perception test. The rod-and-frame task asks viewers ...

Exploring how cultural perceptions shape gambling behaviors worldwide Understanding Cultural Contexts of Gambling Cultural ...

Past research has suggested that people's cultural differences may result in differences in basic visual perception. New research found no evidence that these differences play a significant role in ...

An Italian study finds wide variation in how nursing is perceived across ethnic groups, with implications for workforce ...

Most intriguingly, psychologists in the 1960s had apparently discovered something remarkable about the illusion: only European and American urbanites fell for the trick. The illusion worked less well, ...

Recent advances in sensory evaluation have provided an increasingly sophisticated framework for understanding how consumers perceive food products. Researchers are now employing innovative ...

Shifting cultural perceptions of beauty could drive 'lip dysmorphia', so psychologists tested the response of 32 people to altered images of lips to see how they responded. The results were surprising ...

In an increasingly interconnected world, science and technology research often transects international boundaries and involves researchers from multiple nations, which provides both new opportunities ...