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Most customer experience initiatives falter because they think it’s only about the customer and the data is an afterthought. If the notion of a rich, reliable customer profile has existed for decades, ...

The simplest way to succeed in any business is to know your customers, their needs, and how best to meet them. Connecting and engaging with your customers is easier when you know their interests.

If there’s one thing that binds every business professional in every industry, it’s the practice of creating a customer profile. The customer profile goes by many names (ideal customer, consumer ...

Great customer service centres on people. And as a result of the pandemic, those people now have higher expectations, waning patience, and, arguably, increased loyalty for the companies that create a ...

CDI goes beyond collecting data, focusing on accuracy, governance and real-time access that modern CX depends on.

Co-Founder and Head of Data Science at VOZIQ. Helping recurring revenue businesses improve customer retention using Machine Learning. With rising competition and evolving customer expectations, ...