(Ad) No matter how appealing your product or service is, your customers often don't decide to purchase it the same way. They have different considerations, needs, and journeys. Developing a deep ...

Buyer personas are idealized versions of your customer, based on market research and real data about your existing customers. Creating buyer personas starts with the collection of basic demographic ...

Forbes contributors publish independent expert analyses and insights. Mike Kappel is the Founder of Patriot Software, LLC. Running a business is a lot like writing a story. You need to set the scene ...

As personas, they are fictional characters birthed by research to represent a composite of the company’s target audience. And for these two, their needs, experiences, goals and behaviors are wildly ...

It's important to establish buyer personas in B2B marketing so you can segment your audience and create stronger campaigns. But how do you start researching and creating these buyer personas from ...

So let’s start with the basics; you may be familiar with personas and use them in some capacity already, but personas are fictional characters, which you create based upon your research in order to ...

If you own a small business, you likely have a pretty solid understanding of who your customers are. But if you want to formalize the process of understanding your ideal customer (and the potential ...