This column is the first in a five-part series on creating purposeful lives, using the same business principles that guide decisions in corporate boardrooms. The target audience is you, the CEO of My ...

A company statement of purpose, the 2020s version of a mission statement, should help unify your team by setting a common goal. They’re a little bit branding, a little bit company culture and a little ...

In extraordinary times, a statement of purpose can serve as an organization’s anchor. A clear reminder of a company’s core identity grounds employees, customers, and other stakeholders, who may feel ...

What’s the difference between a “personal statement” and a “statement of purpose”? Although these terms are often used interchangeably, we use the phrase “statement of purpose” on our website and ...

Sometimes a great purpose statement may be wrestling with two conflicting intentions that create a space for continuous innovation and growth. I love this. Baked into this statement is two conflicting ...

Such disconnects tend to be baked into the creation process. That’s because when they craft a purpose statement, leaders often sidestep critical questions: Does it address a clear customer need or ...

A statement of purpose (SOP) is more than just a formality—it’s an opportunity to present your professional and academic journey in a compelling way, demonstrating your qualifications, ambitions, and ...

Imagine, for a moment, a slinky: coiled, compact, stationary, full of potential. It is much longer in reality than in appearance, with plenty to unravel. If perched atop a set of stairs, it does not ...

Every year, I read applications for my department’s Ph.D. program at Brown University. The ones I usually see are from people who might want to work with me either as their primary or additional ...

The focus of a statement of purpose is typically what you have accomplished academically in the past and what you plan to accomplish academically and professionally in the future. This document ...

When our daughter was very young, she helped my family navigate to a variety of locations, like her grandparents' homes, her favorite stores, or school. Even without makers or street names, she could ...

The statement of purpose for research in your doctoral program application is an opportunity for the Admissions Committee to learn the most about you as a prospective researcher. your ability to ...