How conversions path reporting has been slightly revised in Google Analytics, and what marketers should look for in planning their conversion path analysis. When a customer conversion takes place, ...

Google Analytics 4 update unifies conversion reporting across Ads and Analytics, introducing 'key events' and privacy-first measurement solutions. GA4 introduces 'key events' to replace conversions in ...

Google announced conversion goals for Google Ads on Nov. 1. Marketers can expect to see the new feature in the coming weeks. Google released a new feature called Conversion Goals in Google Ads on Nov.

Google Ads announced that advertisers will now have more control over smart bidding with conversion value rules. Conversion value rules will adjust the value of a given conversion, based upon factors ...

Google Ads has rolled out Enhanced Conversions for Leads. Spotted as a beta test earlier this month, this option offers an alternative to the existing Google Click ID-based offline conversion tracking ...

Conversions are one of the most important elements of your advertising campaigns—they’re the reason you launch a campaign. Conversions can be a purchase, a subscription, a follow, a registration, a ...

Microsoft sent emails to some Microsoft Advertising advertisers to let them know that if they have run an import from Google Ads to their Microsoft Advertising account, going forward, Microsoft will ...