The 7/22 article in the NYTimes, "Windows Upgrade Helps Microsoft to a Record Quarter," got me thinking about enterprise vs. consumer platforms in our world of learning tech. Microsoft is making tons ...
Iyengar, Raghuram, Asim Ansari, and Sunil Gupta. "A Model of Consumer Learning for Service Quality and Usage." Journal of Marketing Research (JMR) 44, no. 4 (November 2007): 529–544.
Consumer technology is shifting focus from just adding features to building user skills. In an AI-driven world, products are ...
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Vibrant Publishers’ Digital Consumer Behavior Essentials Now Available for Early Review on NetGalley
Author Filippo Marchesani shows how algorithms shape every click and equips marketers with a practical, ethical lens for understanding digital behavior. COLORADO, CO, UNITED STATES, January 2, 2026 ...
When shoppers excitedly save up loyalty points or watch for your digital coupon in their inboxes, you know you’re doing something right. But what if your customers aren’t as engaged as you’d like? In ...
We examine a model of consumer learning and price signaling where price and quality are optimally chosen by a monopolist. Through numerical solution and simulation of the model we find that price ...
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