The internet has transformed many aspects of life over the last three decades. Individuals in the United States and across the globe now use computers or mobile devices to communicate with friends, ...

Incentives work because they reduce doubt at the exact moment of choice. They also help companies manage what it costs to attract and keep a customer.

In a consumer economy where affinity groups are increasingly discrete and harder to target efficiently, and machine learning is tapping into the power of each shopper’s data, the retail industry faces ...

Forbes contributors publish independent expert analyses and insights. I write about the decision intelligence revolution. Jul 21, 2022, 10:15am EDT This article is more than 3 years old. Over the past ...

The way in which consumers are influenced by emotions in the decision-making process has become evident in the last couple of decades. Traditionally, consumers have been asked ‘how they feel about ...

Opinions expressed by Entrepreneur contributors are their own. Brand leaders have to focus on strategic decision-making and improving customer experience, especially as the world is going through ...

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ConsumerAffairs gives consumers the opportunity to write reviews for everything from insurance companies to cell phone providers and clothing stores. But what effect do these reviews have on others ...

Consumers turn to trusted sources when making purchasing decisions, whether that be family and friends, customer reviews or influencers. Influencers, especially those who create online communities ...