In a groundbreaking shift for the marketing world, artificial intelligence (AI) is granting professionals a power previously out of reach—the ability to deeply understand the elusive “WHY” behind ...

Marketing analytics revolves around data – data related to consumer behavior, competitive context, channel performance, campaign outcomes, and market trends. Measurement in marketing, on the other ...

Retailers best serve customers when they can identify their needs and proactively meet them. That’s why accurately predicting consumer behavior is so important. It might not always be easy — Walmart’s ...

A recent survey found that the cap on delivery application (app) fees could increase the burden on consumers and lead to a ...

Discover how price inelasticity affects demand stability, consumer behavior, and revenue, even with price changes. Learn why businesses and policymakers monitor this key economic factor.

As we enter into a new world of consumer behavior, enterprises are finding that they must keep up with constantly changing consumer preferences to win in their respective industries. With ...

Todd is the CEO and Co-Founder of OmniSci, the pioneer in accelerated analytics that enables businesses to uncover important insights. Today’s retailers have experienced more chaos than the first day ...

Bread Financial Holdings, Inc. (NYSE:BFH) finds itself at a critical juncture as it navigates a complex financial landscape marked by evolving consumer behavior, regulatory uncertainties, and intense ...

Discover how behavioral modeling helps predict consumer actions using spending data, enabling businesses to refine targeting ...