Lego says its new tech-enabled products are its "most revolutionary innovation" since it launched its mini-figurines in 1978.

Lego is aiming to add a new dimension of fun with its interactive Smart Play system.

The brick is equipped with a rechargeable battery, LED lights, and multiple sensors—but don't worry, there's no camera ...

The Danish company presents Smart Brick at CES, an incredible 2x4 piece of technology that recognizes the creations we build.

LEGO Smart Play platform involves patented sensor- and tech-packed 2 x 4 brick that brings interactive lights and sounds to ...

The Smart Brick, shown publicly for the first time at CES 2026, is built around a custom ASIC smaller than a single Lego stud. It includes ...

The new brick will make play more interactive for kids and families. Sets with the new brick will release in March, and ...

In the Star Wars sets launching with Smart Play in March, the Emperor minifig will play the Imperial March when you sit him on this throne. Ships can blast at each other with laser noises, and ...

The Lego Group confirmed major changes since 1978 with its latest announcement of intelligent bricks marking a new era of ...

One Piece is one exciting franchise. A long-running manga, a beloved anime, and most recently, a tremendously well-received live-action adaptation, and now… LEGO sets? Monkey D. Luffy truly is the ...