The Pantone company built a business by standardizing the way designers and companies communicate about color. But one artist is challenging their color monopoly. The human eye can detect about a ...

Ahead of Pantone’s December 4 announcement of its 27th Color of the Year, explore the complete history of selections that have shaped design trends and reflected our collective mood. Pantone will ...

A soft, pinkish-orange hue called “Peach Fuzz” is Pantone’s pick for the 2024 color of the year, the company announced last week. Officially called “Pantone 13-1023 Peach Fuzz,” the color is “velvety, ...

Getting colors right for marketing materials is imperative for businesses. Even the slightest difference could have consumers taking a second look at what is "off" rather than reading your message. To ...

The world’s leading color authority, Pantone, just announced that its 2026 Color of the Year is 11-4201 Cloud Dancer and describes it this way: “A whisper of tranquility and peace in a noisy world.” ...