In the 1920s, Mary Parker Follett put forth the heretical idea that managers should pursue power with—not power over—employees. “It is possible to develop the conception of power-with, a jointly ...

Kracklauer, Alexander H., Daniel Quinn Mills, and Dirk Seifert. Collaborative Customer Relationship Management: Taking CRM to the Next Level. Berlin: Springer-Verlag ...

Unfortunately, this book can't be printed from the OpenBook. If you need to print pages from this book, we recommend downloading it as a PDF. Visit NAP.edu/10766 to get more information about this ...

As we enter an "Era of Ecosystems," we need a different approach and thinking to manage these multi-dimensional and multi-lateral business relationships. I believe the partner management processes ...