A man once asked for some of my chewing gum. When I refused him, he explained that he didn’t want it anyway ... Source: Geralt/Pixabay I’ll be the first to admit that the term ‘cognitive dissonance’ ...

In the heyday of psychoanalysis, Sigmund Freud, when asked if his smoking habit was a symbolic manifestation of unconscious sexual desires, he allegedly replied that “sometimes a cigar is just a cigar ...

Behavioural finance challenges the long-held assumption that investors are consistently rational. Decades of research now ...

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When was the last time you procrastinated? Are you doing it right now? For many college students, procrastination is one of the most common examples of cognitive dissonance: a psychological phenomenon ...