Rather than positioning itself as a stand-alone tool, TikTok is extending its presence through the marketing platforms that ...

In January, data lakehouse pioneer Databricks hired OpenText and Cisco Systems channel marketing veteran Ghassan Lababidi as the company’s new Global Partner Marketing Leader. Lababidi (pictured) ...

The recent Best Practice Briefing on Channel Partner Marketing provided invaluable insights into optimizing channel partnerships for organizational growth. This concise session delved into the ...

Learn how B2B channel partnerships work, the role they can play in helping to drive growth and how you can use them to expand your reach and drive sales. Trust – it’s the daily buzzword in B2B ...

While there’s still an undercurrent of economic uncertainty, channel ecosystem professionals are somewhat confident that significant gains in revenue attributed to partners are possible. Specifically, ...

AscendX Digital Inc., a leading North American partner marketing services provider is recognized as a top channel agency for the partner ecosystem. AscendX Digital is thrilled to be recognized and ...

Indirect sales is a long-standing marketing and sales model that is expected to continue growing rapidly over the coming years, with McKinsey leaders predicting that channel partner ecosystems will ...

For too long, MDF-driven campaigns and investments weren’t part of the marketing strategy or execution - but that’s all changing as leaders see the benefits of running tightly integrated campaigns.” — ...