Engaging students with course materials is a challenging aspect of teaching in higher education. This problem is particularly prevalent in graduate-level classes, where students from different ...

When prospects are in the awareness or consideration phase in their buyer’s journey, there’s usually a point where sales and marketing teams sense their buyer is on the precipice of purchasing. You ...

Welcome to Writing Science of Delivery Case Studies! This course is about writing "science of delivery" case studies that help us extract insights and learn from implementation processes to help ...

During my decade as dean of Harvard Business School, I spent hundreds of hours talking with our alumni. To enliven these conversations, I relied on a favorite question: “What was the most important ...

From the publication of the first case in 1921 to teaching the case method online during the 2020 pandemic, we’re marking the centennial of the case method in 2021 with these milestones, while looking ...

Case-based teaching is a popular learning method used by many business schools. It allows students to generate their own insights and develop critical thinking and communication skills through ...

Seeing the results that a product or service has produced for other customers can be a very motivating factor in a consumer’s purchasing decision. This is one reason why case studies have been go-to ...