NP Digital's Director of CRO writes, "Understanding how digital discovery is evolving has always mattered in marketing. But in 2026, the challenge marketers face isn't the disappearance of search; ...

AI-powered analysis of 60 million phone conversations reveals phone lead conversion rates of 37% across industries Analysis of over 60 million phone calls demonstrates that phone conversations remain ...

A/B-testing should help you get better results—not waste your budget. But without structure or a clear hypothesis, it often becomes a series of tests of random changes. The key is to focus on the ...

Crafting the perfect ad campaign means nothing if your landing page isn’t optimized. An unoptimized landing page can lead to ...

Whether you’re under pressure to build lead volume or want to get ad campaigns out of a “status quo” rut, conversion rate is a vital metric to monitor across campaigns, platforms, and backend data.

In today’s digital-driven world, online optimization has become crucial for businesses aiming to enhance their online presence, increase conversions, and drive revenue. For ambitious and skilled job ...