Jim Tobin is President/Founder of Carusele (2015), an influencer marketing agency, and CEO/Founder of Ignite Social Media (2007). Recently, as a client was considering a campaign we'd proposed, they ...

Many websites have advertisements, either text or video, that will lead you to another website if you click on the ad. These are called CPM ads -- CPM standing for cost per 1,000 impressions. The ...

SEO, PPC & AIO Guides » Ad Pricing Guide » CPM Definition » Selling Ads On A CPM Basis The simple answer is: if you are getting a reasonable amount of money for your inventory. Selling ads on a CPM ...

In general display and CPM advertising has been on a flat-to-downward trend online. It’s much softer than search for example in this recessionary economy. One of the reasons is that there’s an excess ...