San Francisco, California--(Newsfile Corp. - February 11, 2025) - Digital Silk websites and digital marketing campaigns, has released a comprehensive guide on selecting brand colors. The guide ...

A strong visual brand identity is a powerful force. In a crowded marketplace, it can help you stand out, communicate who you are, and—ultimately—entice people to form a connection with you. Color is a ...

Ten years ago, Heinz unveiled a new type of ketchup that became an immediate success. It sold seven million bottles in its first seven months and gained international attention. It became so popular ...

When it comes to visual branding, no element has more impact than color. Color touches people quickly and deeply in a way that words and shapes cannot. That said, picking a striking color palette is ...

The psychology of color as it relates to persuasion is one of the most interesting–and most controversial–aspects of marketing. The reason its controversial is that most of today’s conversations on ...

GRAND RAPIDS -- X-Rite Inc. and Pantone LLC Thursday announced that Procter & Gamble (NYSE: PG), the company behind consumer brands including Gillette, Tide and Pampers, has implemented PantoneLive, a ...

Have you ever walked into a restaurant and instantly felt energized or relaxed? It’s not magic — it’s color. The palette you choose for your restaurant’s design can have a powerful effect on your ...

Always use the primary color, Brandeis Blue, in projects produced for the university. For official and/or permanent applications, use only the primary and secondary colors (Brandeis Blue and Cyan).

Our palette represents the vibrant and tenacious nature of our community, as well as our rigorous academic standards and storied history. UB’s signature blue and white dates back to 1886, 40 years ...