Do you know what the current Ferrari slogan is? The fact is, Ferrari is somewhat less tied to slogans than some other brands, with the whole aura around the brand, its worldwide fame, and its lifelong ...

A new study from Bayes Business School (formerly Cass), the University of Missouri and the University of Arizona has uncovered the word properties that make slogans effective, as the researchers found ...

In the old sitcom “Bewitched” the heroine’s husband, Darrin Stevens, worked at an ad agency and many of the episodes showed him and his wonderful wife Samantha, teaming up to come up with that perfect ...

Standing out from the crowd is more crucial than ever in today’s competitive job market, especially for those aspiring to land a 6-figure job. One innovative way to differentiate yourself is through a ...

If a picture is worth a thousand words, so is a great slogan. A few well-chosen syllables can become a catchphrase for a brand and a perfect springboard to learning more about a product or company.

General Motors has just officially launched Chevrolet‘s new global brand slogan in Brazil, Chevy’s second-largest market internationally. The automaker launched Chevrolet’s new Brazil-specific ‘Juntos ...

Every entrepreneur must reflect on brand value and what makes their brand unique. A brand’s story isn’t just a narrative; it’s the emotional and logical connection established with customers. A good ...

The Seoul Metropolitan Government is kicking off the new year by developing a fresh brand slogan to embrace the city’s exciting future. It has been seven years since Seoul launched its “I SEOUL U” ...

For decades, the rear window was prime real estate for slogans like "Six Year Anti-Corrosion Warranty." Today, that space is mostly clear as brands pivot to minimalist designs and digital marketing, ...

Can AI do a decent job of rewriting the taglines of popular brands? To find out, Quality Logo Products had a generative AI program rewrite the slogans of 50 top companies. The researchers then ...

And while not every company can put the same level of dollars toward building and growing a brand as global corporations, any business that has invested time and money into its name has a reason to ...

If there’s one thing that big corporations do well, it’s lie. Miller High Life is the "champagne of beers"? Come on. But consumers often see through the public relations B.S. as they did in a recent ...