What better way to catch the attention of the consumer than with an aesthetically pleasing box for your shiny new next-gen console? That at least seems to be Microsoft’s thinking with the retail box ...

After a long period of silence on Microsoft's next-gen consoles, we're finally getting to know the Xbox Series S and Series X--some of it officially, some of it through leaks. The latest info to have ...

Daniel's been gaming since he was old enough to reach the keyboard and has a Bachelor's Degree in Writing from the University of Tampa. The Xbox brand is known for its iconic shade of dark green. The ...

Microsoft debuted several Xbox Series X games during its latest Inside Xbox presentation. Now as developers and retailers are starting to follow by openly acknowledging the revealed games, we may have ...

Kevin Marshall takes boxes very seriously. It's his job as Microsoft's creative director of global packaging and content, where he oversees design and practicality aspects of the containers for ...