Noosa Yoghurt let food reviewers' facial expressions ‘speak for themselves’ in its Operation Taste Test campaign.

In this blind matcha taste test, I put my Kyoto-raised taste buds to the ultimate challenge. I compare five different matcha brands, from an over 100 dollar ceremonial tin to the affordable Costco ...

Pepsi is bringing its revived Pepsi Challenge to Atlanta from May 8–11, inviting locals to a blind taste test against Coke Zero Sugar at multiple city locations. Participants who choose their favorite ...

Agencies are using the Croisette to stake their claim on AI and better position themselves for the industry's future.

When it comes to bourbon, the blind taste test is the ultimate way of leveling the playing field. That’s because, whether we’re conscious of it or not, we all carry biases with us when tasting things.

Have you ever wondered what happens when you add eggs to your coffee? Join Morgan in her modern kitchen as she explores egg coffee, covering Swedish coffee, eggshell coffee, and a regular brew. She ...

It’s time for the annual blind taste test on Hell’s Kitchen, which means the chefs are about to discover just how well (or how terribly) their instincts hold up without their eyes to save them. In the ...

Pepsi is bringing back one of its most iconic campaigns this year in time for its 50th Anniversary, as the Pepsi Challenge returns to tour America. Back in 1975, they held a taste test for Americans ...

The year is finally drawing to a close, and because most of the major bourbon releases have already hit shelves (and UPROXX’s whiskey critic’s desk), it’s time to start whittling them down to ...