The media landscape is in constant flux, presenting unique challenges and opportunities for independent journalists. Finding sustainable models in this environment while building engaged audiences ...

Did you know that display keywords in Google Ads act as both content and audience targeting? This seemingly straightforward Google Ads feature has some surprising nuances, which is why we’re diving in ...

Claritas developers have created an AI-driven audience optimization model for email so marketers can further personalize messages and reach the ideal audiences. It also determines new audience ...

There are so many ways to reach your ideal customer using audience targeting in Google Ads. We’ve recently covered Detailed demographic segments, Lookalike segments and Engaged Audiences, Today, we’re ...

Getting your news in front of the right people means showing up where they’re looking—and that starts with search. Press releases must be discoverable not only by journalists and stakeholders but also ...

Discover real-world Account Based Marketing (ABM) and Demand Generation insights to help drive your B2B success. Explore our expert-led resources and best practices for targeting high-value accounts, ...

CHICAGO, June 12, 2025 (GLOBE NEWSWIRE) -- An analysis from TransUnion (TRU) sheds new light on the impact of audience composition on marketing performance, showing that making the best targeting ...

Discover real-world Account Based Marketing (ABM) and Demand Generation insights to help drive your B2B success. Explore our expert-led resources and best practices for targeting high-value accounts, ...

The unreliability of third-party ad targeting signals spells opportunity for publishers offering their own first-party targeting tech. Hearst has dramatically improved ad targeting across its ...

Covatic, the leading provider of privacy-first audience solutions, today (12th June, 2025) announced a significant enhancement to its platform with the introduction of full support for IAB Content ...

Press releases in the health and life sciences sector carry high stakes. Whether announcing a regulatory approval, pivotal trial data, or a new therapeutic innovation, your message must meet rigorous ...

Music plays a powerful role in shaping how audiences experience YouTube videos. It sets the mood, supports storytelling, and keeps viewers engaged. With the ...