Digital advertising shifts toward measurable outcomes, privacy-first targeting, AI optimization, and performance-driven partnerships for sustainable growth.
ATLANTA--(BUSINESS WIRE)--Cardlytics Inc. (NASDAQ: CDLX) today announced that Cardlytics’ card-linked offer (CLO) network has won “Best Digital Ad Network” in the 2025 MarTech Breakthrough Awards ...
AMC Networks Launches Outcome-Based Ad Tool To Help Brands Gauge Consumer Response To Their Spending
As media companies continue to overhaul the traditional “spray-and-pray” nature of television advertising, AMC Networks has launched a new ad-tech tool focused on consumer outcomes. While a number of ...
Partners stop scaling because they don’t believe your numbers. You hesitate to pay out because you don’t trust theirs. And leadership ends up making decisions based on partial truths. This is an ...
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