Over the course of four sessions, my patient, Stacey, and I worked toward her goals of sleeping more, checking her email less and spending more quality time with her family. She successfully developed ...

The EAST framework captures more than a decade’s worth of science on how to actually change people’s behavior. Whether you want to change your own behavior or your customers’, or encourage a loved one ...

Please provide your email address to receive an email when new articles are posted on . Behavioral changes, like stopping caffeine intake in the afternoon, can improve sleep. But the approach to ...

A staggering 129 million Americans have at least one major chronic disease—and 90% of our $4.1 trillion in annual health care spending goes toward treating these physical and mental-health conditions.

New year, new you. This is a common phrase at this time of year, often leading to frustration and disappointment. This phrase insinuates many maladaptive characteristics about change: your current you ...

January, millions of people set New Year’s resolutions, hoping to turn over a new leaf and transform their lives. Yet, by February, the majority of these goals have already fallen by the wayside. Why ...

Contingency management (CM) is a behavioral therapy technique that encourages beneficial behaviors by giving rewards or positive reinforcement. CM incentivizes certain behaviors and discourages ...

Today’s most effective campaigns do more than capture attention; they create lasting impact. This is the power of behavior change marketing (BCM), a strategic (and scientific) approach that goes ...

Ask most conservationists to talk about their impact, and you’ll hear stories of forests protected, of species saved, or of new technologies making a difference. But if you take a step back from those ...