In my last blog post, I wrote about using a continuous reinforcement schedule when you want to establish a new behavior. And I hinted that you should change that schedule after the behavior is ...

Kindergarten students at Liberty Arts Magnet School show off their Spartan Bucks, which are earned through good behavior. Mackenzi Klemann/The Lima News LIMA — Signs around Liberty Arts Magnet School ...

Every parent has offered incentives: “If you’re patient while I get the tires rotated, we’ll get ice cream afterwards.” Or, “if you play nicely with your cousin, you can use the iPad before dinner.” ...

Punishing students for poor performance may be more effective than rewarding them for doing well, according to a recent study conducted by researchers at Washington University in St. Louis. In an ...

When it comes to rewards and punishments, which is more effective -- the carrot or the stick? A simple experiment suggests that punishments are more likely to influence behavior than rewards. The ...

Along with a pat on the back, a student at Rea Elementary in Costa Mesa can get a “shark bite” for remembering to follow the rules. Shark bites are slips of paper given out for showing good ...

Your small business must achieve the goals you set so it can succeed. However, you must achieve those goals by motivating others in your organization. The threat of punishment has long been ...

One part of the basal ganglia, known as the nucleus accumbens (NAc), is composed of medium spiny neurons (MSNs). The MSNs, in which the dopamine D1 receptor (D1R) and dopamine D2 receptor (D2R) ...