Return on investment. These three little words have never packed such a big, powerful punch as they do in today’s marketing environment. How much of a punch? IBM’s recent chief marketing officer study ...

Affiliate marketing, or selling another person's products on your website for a commission, can be lucrative. Your site advertises the other person's or store's products using banner ads, text links ...

As we presented in the MarketingProfs’ research report, “B-to-B Lead Generation: Marketing ROI and Performance Evaluation Study,” effective lead generation marketing is very much tied to overcoming ...