For decades, the marketing qualified lead (MQL) has been the centerpiece of B2B go-to-market (GTM) strategies. It has shaped ...

The Business-to-Business or B2B business model refers to a commerce transaction between businesses. In this model, one business provides products or services to another business, as opposed to selling ...

CEO Tom Priore highlighted strong financial results for Q1 2025, with revenue reaching $224.6 million, reflecting a 9% year-over-year increase. Adjusted gross profit grew 14% to $87.3 million, and ...