Don't miss a MarketingProfs podcast, subscribe to our free newsletter! Lawson, founder of Messages That Matter, a fast-track positioning solution for B2B brands, joins me in this episode of Marketing ...

Traditional positioning engagements typically happen in one of two ways: The positioning consultant you've hired starts with internal documents and collateral to see what is working and not. They move ...

B2B is famous for sticking doggedly to established marketing messages hewn from the rock of intransigence in the land that time forgot. But that’s no longer an acceptable position. And it’s no longer ...

We all understand the concept of ‘positioning’ finding and defining a clear and distinctive place for your company product, service, or brand in the mind of customers and prospects. The best ...

As B2B teams plan for 2026, CTV presents both upside and risk depending on goals, timelines and internal readiness. The post ...

Why do business to business (B2B) brands in crowded markets find it nearly impossible to survive? The same reason resource-rich countries like Venezuela find themselves in economic collapse: inflation ...

Overview: Strong B2B marketing depends more on precise positioning than on promotion volume.Demand generation works best when ...

Too many B2B companies enter the market with a strong product, only to stall because their messaging is vague, their value is unclear, and their audience doesn’t understand why they matter. Flashy ...

Putting together an effective content strategy calls for a tailored approach, executed by marketers who know what levers to pull and how to frame a story. Ask a million B2B tech marketers how to put ...

If you haven’t thought about B2B purchasing in these terms before, it can really make you question and rethink your approach to the market. If risk is the primary motivator, how do you need to adjust ...