As B2B buying grows more complex, business-to-person marketing helps brands reach real individuals through identity ...

Paula Chiocchi is CEO of Outward Media, Inc., a provider of B2BC contacts, with email and digital IDs, that drive business growth. B2B marketers are swimming in data, yet many still struggle to ...

This is why creativity in B2B video still matters in the emerging world of AI discovery. Emotion drives decision-making. B2B ...

In B2B marketing, there's a misconception that decisions are driven primarily by logic. However, if my years in this industry have taught me anything, it's that connections matter, especially in B2B.