Natalie is Founder & President of Magnetude Consulting, a full-service marketing agency working with small and mid-sized B2B tech firms. Getting leads should be easy for B2B companies, right? Turn on ...

Valuable content is key to B2B lead generation. This article explores how to build trust and attract subscribers who convert into leads. This is an excerpt from the B2B Lead Generation ebook, which ...

Vereigen Media’s insights indicate that the buying group-focused ABM performs best when it combines precision targeting with ...

There are a number of channels for generating B2B leads: email marketing, search engine optimization (SEO), pay-per click (PPC) advertising, remarketing, social media marketing, direct advertising and ...

B2B marketers are flocking to programmatic lead generation because the approach shows results: Unlike traditional lead generation motions, a programmatic cost-per-lead (CPL) model allows businesses to ...

In the shift from lead-generation to revenue-generation models, leads are not the problem. It's what you get long-term vs. short-term. B2B buying today is led by complex committees seeking more ...

B2B lead generation marketers: Have you tried Google Discovery ads yet? According to Google, Discovery ads: “…help you reach up to 2.9 billion people as they browse feeds on YouTube, check the Gmail ...

How do you impact revenue for your company? If you're a B2B marketer, that's the question you're faced with every single day at work. And if you've answered this question anytime in the past decade, ...

Opinions expressed by Entrepreneur contributors are their own. There’s no shame in admitting it: Generating leads is exhausting. It drains your time, resources and patience. But despite its inherent ...

Opinions expressed by Entrepreneur contributors are their own. Q4 has just begun, and the pressure is on. You have just under three months left to hit your sales targets to end the year with a bang.

Considering that lead generation is responsible for one of your company's most valuable assets—the customer—lead generation is a cornerstone of your B2B company. At its core, lead generation is the ...

Generating leads for Sales to qualify, follow up with, and eventually sell to is what drives the revenue—and success—of a business. No wonder lead generation is always top of mind for B2B marketers.