We have reached a pivot point in the evolution of B2B buyer behavior, with significant implications for marketers of enterprise-grade products and services. Here’s what you need to know. The age of ...

The DMA Inserts Council is taking the lead on the issue of environmental responsibility in insert marketing as the direct marketing industry is coming under increased governmental pressure to reduce ...

During the course of the last decade, there has been a tectonic shift in the way marketers communicate, advertise and promote themselves to their target audiences. The emergence of digital has ...

As B2B buying grows more complex, business-to-person marketing helps brands reach real individuals through identity ...

We stand at a moment of generational shift within the business world. As boomers begin exiting the workforce, younger workers are taking their place. Millennials and Gen-Z now make up more than 60% of ...

Friends of Commerce CEO, RJ Stephens, will speak at Acumatica Summit 2026, January 25–28, 2026 at the Seattle Convention ...

Shopware Announces New "B2B Ecommerce Compass 2026" Whitepaper and "B2B Future Forum" Webinar Series to Guide Merchants Into the Future ...

In practical terms, all of this means that the B2B brands that win in the agentic era aren’t necessarily the ones with the biggest share of voice. They’re the ones whose websites are machine-readable, ...

The ecosystem of the global B2B marketplace is being fundamentally reshaped as digital platforms mature beyond being mere ...