Science journal, Nature has launched its first augmented reality advert for King Abdullah University of Science and Technology (KAUST). Created in partnership with 3D technology company Inition, users ...

With the number of print-to-mobile activations growing for marketers, advancements in scale and engagement with image recognition is catching the eye of both publishers and advertisers. One of the ...

Calvin Klein Underwear has struck a deal with Conde Nast's GQ magazine to run "augmented reality" print ads in 12 international editions, including the U.S., China, Korea, Australia, Mexico, Taiwan ...

Using the tagline ‘Great ideas in the hands of great engineers’, the campaign will feature in trade magazine Professional Engineering and will be supported by video-banners on a variety of relevant ...