Brightcove has released new capabilities in its Video Cloud platform that allows customers to create audience segments based on video engagement data. Being able to create audience segment data will ...

In today’s rapidly evolving healthcare landscape, developing strong core brand strategies is crucial for successful marketing campaigns within the healthcare and med-tech industries. The diverse group ...

iHeartMedia’s programmatic ad tech division Spreaker has released a first-party data audience segmentation solution that the company says will provide a way to reach complex and specific audiences at ...

LONDON--(BUSINESS WIRE)--Infiniti Research is the world's leading independent provider of strategic market intelligence solutions. Our market intelligence services are designed to connect your ...

The video streaming market is evolving and intensifying at a rapid pace. With hundreds of streaming services now competing for viewers’ attention, it has become increasingly saturated. To stand out ...

Getting predictive audience technology right for your company and customers requires thoughtful planning to adhere to consumer privacy laws and expectations. Privacy ...

TORONTO--(BUSINESS WIRE)--Postmedia today announced the launch of HealthingDNA, an innovative new audience segmentation and campaign optimization solution designed exclusively for healthcare industry ...

Every customer your business interacts with has unique needs, tastes, budgets, and more. So, it doesn’t make sense to treat all your customers alike. A marketing campaign that tries to speak to your ...

Understanding and defining a business audience helps you create a focused business plan and marketing strategy. The term “business audience” refers to the specific group of individuals or ...