In a brief but telling exchange during the company’s earnings call, Cook revealed, "The advertising category, which is a combination of third party and first party, did set a record during the quarter ...

Two research analysts made waves last week when they called for a major shakeup at tech giant Apple. The analysts weren’t suggesting a logo or product redesign. Instead, they called for the ...

Tim Cook's tenure as Apple CEO could be defined by how he navigates an AI arms race, the future of the iPhone, and other key ...

Apple Inc. (NASDAQ:AAPL) reported a record-breaking fourth quarter, with CEO Tim Cook predicting an even better first quarter. Despite the iPhone 17‘s initial demand, the company surpassed analyst ...

Apple today shared its annual holiday season ad, titled A Critter Carol, as well as a behind-the-scenes video showing how it was made. In the short film, set in a snowy forest, a group of woodland ...

Long story short, Cook isn’t leaving Apple any time soon, per a report from Bloomberg. This meshes with the news of Williams’s retirement: Williams is 61 and has worked at the tech giant for 27 years, ...

Apple is reportedly planning to introduce advertising to its Maps application as early as next year. This move, which will feature sponsored places highlighting businesses near users’ destinations, ...

Board members and senior executives have accelerated preparations in recent months as Cook, who turned 65 this month, weighs the end of a 14-year run that began after the death of co-founder Steve ...