Overview: AI in marketing analytics is experiencing rapid adoption as businesses increasingly rely on intelligent data ...

Adobe Analytics launched Analysis Workspace, a solution designed to help users at all levels analyze, interpret and share data throughout the organization. Available to all Adobe Analytics customers, ...

Key data and analytics trends in 2026 include decision intelligence, real-time analytics, semantic layers, platform ...

If you are keen to learn more about the activity behind social media, this knowledge helps improve individuals and ...

Business analytics is the not-so-secret sauce that helps businesses be successful. Business analytics can be used by companies in any industry to transform data into insights that help them solve ...

Traditional security measures like firewalls and antivirus software are no longer sufficient to protect organizations from ...

Plotly Co-founder and CPO Chris Parmer and MIT business guru Michael Schrage explain how vibe analytics streamlines data exploration and the discovery of actionable business insights. It also ...

Predictive analytics in financial forecasting analyzes past and present data to improve the accuracy of planning and budgeting. Historically, accountants have depended on manual spreadsheet analysis ...

Lee Davis is a tech analyst who has been covering the document imaging industry for over five years. Currently, Lee is the Associate Director of Software and Scanners at Keypoint Intelligence, where ...

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