AI in trade promotion management (TPM) isn’t just a futuristic concept; it’s a present-day reality offering tangible benefits. In 2024, AI-driven TPM will redefine how consumer products companies plan ...

As Amazon prepares to roll out Alexa+, brands face an urgent need to adapt their digital strategy for voice-powered shopping. Recent patent findings suggest the integration of Alexa with Amazon's ...

The Amazon Prime Day 2024 timer has started. Are you all set to make the most of this year's crucial sales event? With just days to go until the biggest shopping day of the year, it's time to get your ...